Just like anyone else though, the more interesting the material, the more interested I become; the less interesting the material, the more I want to switch out the copy for a classic.

When we write, our main objective is to communicate, whether it’s to get that A, a promotion, or a book deal, but sometimes we forget that someone actually reads our writing — that is, it is not enough to simply write.

Once we get our ideas on paper, we have to make sure that our writing makes sense, and not just to us.

Most importantly, we must ask ourselves: Would I read it?

This depends on whether the writing is well-organized, crisp, clear, stylish and engaging.

How can I improve, you ask? Use an editing service to get an expert opinion and constructive criticism.

With the help of an editor, you can transform a piece of mediocre writing into writing that you and your reader want to read.

Many people use words and phrases that they’ve heard others use and then put them to use for themselves – without ever knowing the true meaning. You’ll find lots of examples of this sort of thing at our blog in the future. Today, we’re talking about the phrase “when worse comes to worst.”

So, is that the correct phrasing? Or is it when worst comes to worse, or worst comes to worst? How about when worse comes to worse? Oh, OK, it’s the original one: when worse comes to worst.

To keep yourself from falling into this trap in the future, just take a moment to think about the meaning of the phrase. Basically, the phrase is typically used to say that when a situation goes from bad to really bad, we’ll take x course of action. For example, “When worse comes to worst, we’ll still be able to manage our workload if we prepare the right way.” So it’s when worse comes to worst (bad to really bad).

“Worst comes to worst” is also technically acceptable, but it doesn’t seem nearly as intuitive as “worse comes to worst.” We recommend using whichever one makes the most sense to you.

Have a different take on how to keep this phrase straight in your mind? Feel free to leave a comment below.

To “edit” a piece of writing is to read it from the perspective of an objective reader who knows no other information than what is provided in that piece of writing, to make sure that the writer’s ideas are presented clearly and logically, and to fix accordingly. For books and other lengthy manuscripts, this is an especially involved process.

Just think about it: If you’re reading a piece of writing for the first time and you’re not privy to the inner workings of the writer’s mind (of course), it will take some time to first read the piece of writing, digest it, read it again to identify weak spots, inconsistencies, sentences/paragraphs that need improvement, etc., and then make actual changes and write comments and suggestions for the writer’s consideration.

Now, I don’t know about you, but when I have my writing edited (yes, editors need their personal and professional writing edited, too! – the subject of a future posting), I want the editor to work carefully and deliberately, dare I say slowly. Deliberately or studiously is probably the best word choice here.

So if at some point in the future you know you’ll need editing, help yourself benefit from a thorough editing service by giving the editor ample time to get to know your writing and make it the best it can possibly be.